HOG

NYSE Harley-Davidson, Inc.

Nov 1, 2026 · 3:39 PM ET EOD Market Closed

$31.22 ↑ +0.00 (+0.00%) Trading Up from the previous close of $31.22, $0.01 below the day’s high of $31.23

YTD change: +52.37%
vs 20-day SMA: +13.14%
vs 200-day SMA: +30.46%

Price ranges

Previous day

$29.93 $31.23

open $30.26 close $31.22

+$0.96 (+3.17%)

Today

$29.93 $31.23

$31.22

Past week

$27.91 $31.12

from $29.11 now $31.22

+$2.11 (+7.25%)

Past month

$24.47 $31.12

from $24.83 now $31.22

+$6.39 (+25.73%)

This year

$17.09 $31.23

from $20.49 now $31.22

+$10.73 (+52.37%)

Price & Performance

+6.74 (+27.53%) / 6M

Signals & Sentiment

Momentum, market sentiment, and recent alerts

Very Good

The stock is 50.8% away from all-time highs of $63.40
HOG is up 52% since the beginning of the year
HOG is up 17% over the past 12 months
HOG is up 26% over the past 1 month
20% of all HOG investors are betting against HOG
Number of investors short HOG has gone up 18% versus last month

HOG reads very good: price sits above both the 20- and 200-day averages, short interest is rising month over month, the 12-month move is +15.2%.

Financial Strength

Earnings, valuation, and balance sheet

Earnings

Profitable Yes

EPS $0.4

Earnings momentum +206.4% Quarterly EPS growth

Quarterly change +206.4%

Valuation

P/E ratio 16.22

Enterprise value $3.5B

Beta 1.73

Balance sheet & scale

IncomeN/A

Revenue$4.0B

Cash$2.1B

Debt$2.3M

Income / Debt N/A

Company & Peers

Company profile and competitor comparison

Company profile

ExchangeNYSE

Sector Manufacturing

Sub Sector Transportation Equipment Manufacturing

Market cap $3.2B

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The LiveWire segment is an all-electric motorcycle brand with a focus on pioneering the two-wheel electric motorcycle space. The Harley-Davidson Financial Services segment engages in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Competitor comparison

Ticker	Company	Price	Change
SMNNY	Shimano Inc Unsponsored ADR	$13.03	+4.12%
YMHAY	Yamaha Motor Co Ltd Unsponsored ADR	$22.28	+1.32%
NIU	Niu Technologies Sponsored ADR Class A	$1.80	-4.26%
LOBO	Lobo Technologies Ltd. Class A	$0.4236	-2.08%
EZGO	EZGO Technologies Ltd.	$0.7568	+1.42%

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Prices and alerts are delayed by at least 20 minutes. Chart history reflects daily closing prices. Information is provided for research purposes only and is not investment advice.